Amy Lewis

Brooklyn Museum

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The Brooklyn Museum recently rebranded to focus on approachability and play. This project is a continuation through motion exploration of its logo and key web pages.

  • Motion Graphics
  • Content Creation
  • Digital Design
  • Branding
  • Illustration

Overview

School
Parsons School of Design
Duration
February 2025
Role
Motion Designer

The goal was to create a motion-led identity for a museum and apply it across key web page interactions. I explored how movement could become part of the museum’s identity and help communicate its mission, collection, and visitor experience.

Concept

During my visit to the Brooklyn Museum, I noticed how the permanent collections were separated by region and connected through airy gallery spaces. The experience felt open-ended and immersive, with room to move, pause, and get lost in the flow of the museum. I carried that feeling into single-line illustrations and breathable website windows that mirror the physical experience of moving through the galleries.