PharmPro
ClosePharmPro is a pharmacy staffing agency that connects healthcare professionals to healthcare facilities. I tapped in to help them create more engaging marketing materials that focused on quality of care.
Overview
I was approached by PharmPro to create a traditional, professional identity for their agency that would resonate with both healthcare professionals and facilities. I focused on conveying trust, reliability, and a commitment to quality care through visual elements and messaging.
Concept
In speaking with the client, I learned that they wanted to convey a sense of trust and reliability in their brand identity while maintaining their current aesthetic. This informed the design direction, which emphasized clean lines, a professional color palette, and a focus on communication.